{"id":2609,"date":"2022-11-28T09:04:28","date_gmt":"2022-11-28T07:04:28","guid":{"rendered":"https:\/\/newmediacreative.co.za\/afrocentric\/?p=2609"},"modified":"2022-12-05T14:17:55","modified_gmt":"2022-12-05T12:17:55","slug":"growing-bonitas","status":"publish","type":"post","link":"https:\/\/newmediacreative.co.za\/afrocentric\/archives\/2609","title":{"rendered":"Growing Bonitas"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><strong>Over the past 36 months, Bonitas has signed up and successfully onboarded about 190\u00a0000 new members. That\u2019s significantly more than the size of most schemes in the industry.<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">There are many reasons for the growth of Bonitas, including a diversified product range, good solvency, strong reserves and a high claims-paying ability. But an improved digital marketing strategy and an effective direct sales channel have also played a vital role.<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color wp-block-paragraph\"><strong>More leads. Lower cost.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonitas sales leads reached an all-time high in September 2022, with an astounding\u00a010\u00a0139 leads generated for the month. After a steady year-on-year increase since 2019, the number of leads received has soared in 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best part is that there has been a 900% reduction in the cost per lead since our new digital team took over in 2019.<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color wp-block-paragraph\"><strong>Improved lead generation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We continuously optimise and update online campaigns to achieve goals and performance indicators set for each phase of a customer\u2019s journey. This promotes active lead generation by ensuring that the content resonates with users and drives them to the website to switch to Bonitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search remains the best channel for lead generation, followed by programmatic advertising and social media.<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color wp-block-paragraph\"><strong>Impact of direct sales<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the number of leads increasing, it\u2019s almost inevitable that activations will follow suit \u2013 and Tendahealth has done a stellar job in making this happen. It has also achieved an all-time high in September 2022 with 1\u00a0179 applications activated on Bonitas!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tendahealth now has a dedicated call centre number for incoming leads, which should further assist in converting leads.<\/p>\n<div style=\"display:flex; gap:10px;justify-content:center\" class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend\">\n\t\t<a  href=\"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/posts\/2609?action=genpdf&amp;id=2609\" class=\"pgfw-single-pdf-download-button\" ><img src=\"https:\/\/newmediacreative.co.za\/afrocentric\/wp-content\/plugins\/pdf-generator-for-wp\/admin\/src\/images\/PDF_Tray.svg\" title=\"Generate PDF\" style=\"width:auto; height:45px;\"><\/a>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Over the past 36 months, Bonitas has signed up and successfully onboarded about 190\u00a0000 new members. That\u2019s significantly more than the size of most schemes in the industry. There are many reasons for the growth of Bonitas, including a diversified product range, good solvency, strong reserves and a high claims-paying ability. But an improved digital [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149],"tags":[128],"class_list":["post-2609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-subsidiaries","tag-afrocentric04"],"acf":[],"_links":{"self":[{"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/posts\/2609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/comments?post=2609"}],"version-history":[{"count":6,"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/posts\/2609\/revisions"}],"predecessor-version":[{"id":2779,"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/posts\/2609\/revisions\/2779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/media\/2610"}],"wp:attachment":[{"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/media?parent=2609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/categories?post=2609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmediacreative.co.za\/afrocentric\/wp-json\/wp\/v2\/tags?post=2609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}